التسويق الوردي: التسويق الموجه من المرأة إلى المرأة

نوع المستند : Original Article

المؤلف

كلية البنات، جامعة عين شمس

المستخلص

Pink Marketing or woman to woman marketing

Marketing is an integral part of the process of management. In this respect, pink marketing is a fairly new concept which could be said to have been introduced in the first decade of the present century. It refers to what can be termed woman to woman marketing, for short. An early childhood institution, for example, can use marketing techniques that influence the woman because she is unique in some respects. Pink marketing can also refer to the woman as a marketer or a client. It does have a relationship with the so-called P7 or the seven pink marketing mix which the research paper discusses in more detail. The research paper ends also with some practical ideas about the implementation of the pink product, the pink price, the pink place of distribution, the pink promotion, the pink people or marketers, the pink physical environment and the pink processes in early childhood institutions.

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